Kilimo Media International (KiMI) is a farmer centered, media based agricultural advisory service provider whose aim is to make agricultural information available to small holder farmers using the media and other ICTs. KiMI enjoys partnership with radio stations across the country. The organisation has a pool of professional radio and agricultural experts who provide their skills in the development of radio programmes that are relevant to farmers in specific regions. KiMI’s collaboration with the Ministry of Agriculture, Livestock and Fisheries ensures availability of technical expertise for radio programme content as well as linking the radio station with the local extension officer who provides much needed guidance to the radio station staff.

Why Radio for agricultural extension?

radioAt Kilimo Media International (KiMI), we understand the potential of radio to address some of the many challenges faced in delivering effective agricultural extension services to smallholder farmers. We believe that for radio to become a truly effective tool to capture the farmer’s voice and deliver innovative agricultural extension, it must evolve beyond entertainment and supply‐driven content to achieve measurable change through our flagship Farmer Voice Radio (FVR) model, a cost‐effective methodology that takes agricultural radio to the next level in scope, quality and impact.

Radio remains the most widespread, low cost, and ever-present mass-medium in Africa. Radio offers a cost-effective and sustainable option for getting relevant agricultural information to large numbers of farmers on time, for capturing farmers’ voices and for rapidly responding to their needs. One of the major selling points of Kilimo Media International’s Farmer Voice Radio project has been that it delivers alternative agricultural extension services to hard to reach populations, by giving extension officers and agricultural experts a ‘megaphone’ to reach a greater number of people in a less labour intensive manner. The extension officers involved in FVR report that using the radio has helped them to do their standard duties more efficiently.

Our Valuable Team Members

Pamela Mburia
Pamela MburiaDirector
Pamela started her career at the Kenya Broadcasting Corporation where she honed her skills in radio programme production. Over the years, she has worked with various local and international organizations and carried out assignments in media, communication, gender and governance in Kenya, South Sudan, Eritrea and Djibouti.

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