Would You Like to Use the Radio for Agricultural Extension? Talk to us! +254 713747979|info@kilimomedia.or.ke

Welcome to Kilimo Media International (KiMI)

Kilimo Media International (KiMI) is a farmer centered, media based agricultural advisory service provider whose aim is to make agricultural information available to small holder farmers using the media and other ICTs. KiMI enjoys partnership with radio stations across the country. The organisation has a pool of professional radio and agricultural experts who provide their skills in the development of radio programmes that are relevant to farmers in specific regions. KiMI’s collaboration with the Ministry of Agriculture, Livestock and Fisheries ensures availability of technical expertise for radio programme content as well as linking the radio station with the local extension officer who provides much needed guidance to the radio station staff.

Content Development

We work with radio stations to develop and disseminate agricultural content that responds to specific concerns of defined communities in the knowledge that the information needs of Kenyans are varied, depending on regions and the socio-economic activities of the residents.

Capacity Building

We build the capacity of the staff at the community and regional radio stations to understand, identify and package programmes that address the specific needs of their audiences. Presentation of radio content in the local dialect increases listenership, particularly where listeners are not confident about communicating in English and Kiswahili.

Agriculture Extension

success-stories-from-samburu-serian-fmAt KiMI we specialize in adapting the radio for agricultural extension to smallholder farmers, to disseminate timely and accurate agricultural information delivered in the local languages in collaboration with our local partners at various levels.

Why Radio for agricultural extension?

At Kilimo Media International (KiMI), we understand the potential of radio to address some of the many challenges faced in delivering effective agricultural extension services to smallholder farmers. We believe that for radio to become a truly effective tool to capture the farmer’s voice and deliver innovative agricultural extension, it must evolve beyond entertainment and supply‐driven content to achieve measurable change through our flagship Farmer Voice Radio (FVR) model, a cost‐effective methodology that takes agricultural radio to the next level in scope, quality and impact.

Radio remains the most widespread, low cost, and ever-present mass-medium in Africa. Radio offers a cost-effective and sustainable option for getting relevant agricultural information to large numbers of farmers on time, for capturing farmers’ voices and for rapidly responding to their needs. One of the major selling points of Kilimo Media International’s Farmer Voice Radio project has been that it delivers alternative agricultural extension services to hard to reach populations, by giving extension officers and agricultural experts a ‘megaphone’ to reach a greater number of people in a less labour intensive manner. The extension officers involved in FVR report that using the radio has helped them to do their standard duties more efficiently.

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